Website Design
Built for Business.
Your website should be a digital asset — not just a pretty face.
We design websites that look stunning, load fast, convert visitors, and rank on Google. Every design decision is tied to your business objectives — because a beautiful site that doesn't generate leads is just an expensive decoration.
50+
// websites designed
20+
// years experience
100%
// client satisfaction
UK
// wide delivery
Your Website Should Earn Its Keep
Most businesses invest in a website and treat it like a business card — something that exists to be handed over if someone asks. That's a missed opportunity worth thousands.
A well-designed website is a 24/7 sales tool. It qualifies leads before they contact you. It establishes trust before a word is spoken. It answers objections before you've had the chance to raise them. It ranks on Google and brings in customers while you sleep.
We design websites from the inside out — starting with your business goals and your customers' needs, then building the design around those. Aesthetics serve the strategy, not the other way around.
Strategy before aesthetics
We map your business goals and customer journeys before we open a design tool. Every visual decision serves a purpose.
Conversion at the core
Where should the visitor go next? What friction can we remove? What trust signals are missing? These questions shape every page.
SEO from the ground up
Page structure, heading hierarchy, speed, and schema markup are designed in — not bolted on after launch.
You own the asset
No page builders. No monthly SaaS fees. No lock-in. You own the code and the domain — everything is yours.
Our Website Design Process
Four clear stages. Full visibility throughout. No surprises.
Discovery & Brief
We learn about your business, your goals, and your audience. You tell us what you need — written brief or quick call. We return with a fixed-price scope within 2 working days.
Concept Pages
We design your key pages first and put them straight onto a live development link. You review real pages in a real browser — give feedback and we iterate before building the rest.
Agile Build
With the concept agreed, we build out the full site iteratively. The staging link stays live throughout — you can review every page as it goes up, not just at the end.
Launch & Handover
Go-live, domain connection, Google Search Console setup, sitemap submission. Everything is handed over to you — source code, credentials, assets. Your site, your asset.
What's Included in Our Website Design Service
No hidden extras. No surprise invoices. Here's everything that comes as standard.
Mobile-First Design
Over 60% of web traffic is mobile. Every layout, font size, button, and image is designed for mobile first, then scaled up for desktop.
Brand Alignment
Colours, typography, photography style, and tone of voice aligned to your brand identity — consistent across every page.
Conversion Optimisation
Strategic CTA placement, trust signals, social proof, and friction removal — designed to turn visitors into enquiries and enquiries into customers.
On-Page SEO
Title tags, meta descriptions, heading hierarchy, internal linking, image alt text, schema markup, and sitemap — all optimised before launch.
Core Web Vitals
Fast load times, stable layouts, and quick interactivity. We optimise for Google's performance metrics because speed is a ranking factor.
Accessibility (WCAG 2.1)
Colour contrast, keyboard navigation, ARIA labels, and screen-reader compatibility. An accessible site serves more users and ranks better.
Analytics & Search Console
Google Analytics 4 and Google Search Console connected and configured at launch, so you can track performance from day one.
Full Asset Handover
All source code, credentials, and documentation handed over on completion. You own 100% of everything — no strings attached.
Types of Websites We Design
From professional services firms to e-commerce stores and SaaS platforms — we design websites for businesses that mean business.
Professional Services
Solicitors, accountants, financial advisors, architects, engineers
Trust-led design with clear service descriptions, credentials, and low-friction enquiry journeys.
E-Commerce Stores
Retail, fashion, food & drink, crafts, specialist goods
Conversion-optimised product pages, streamlined checkout flows, and CRO-driven category design.
B2B Lead Generation
Agencies, consultancies, technology companies, manufacturers
Authority-building design with clear value propositions, case studies, and pipeline-filling CTAs.
Hospitality & Restaurants
Restaurants, hotels, bars, event venues, holiday lets
Atmosphere-led visual design with integrated booking, menus, and local SEO for Google Maps ranking.
Healthcare & Wellbeing
GPs, dentists, physios, therapists, gyms, wellness clinics
Reassuring, accessible design with appointment booking, service information, and patient trust signals.
Property & Construction
Estate agents, developers, builders, architects, letting agents
Property showcase design with search, filters, photo galleries, and clear CTA pathways.
What a Professionally Designed Website Actually Looks Like
The UK is not short of web designers. There are thousands of freelancers and agencies offering website design services at every price point. The challenge is understanding what separates a professionally designed website from one that merely looks professional.
A professionally designed website performs. It loads in under three seconds on a mobile connection. It passes Google's Core Web Vitals assessment with a green score. It doesn't shift layout as images and fonts load in. It responds and resizes correctly across every screen size — not just desktop and mobile, but tablets, wide monitors, and every viewport in between. Performance is not a feature you bolt on at the end; it's a consequence of how the code is written from the start.
A professionally designed website converts. It guides visitors through a clear journey — from awareness of a problem, through consideration of a solution, to taking a specific action. Every call to action is deliberately placed at the point of highest intent. Every friction point is identified and removed. The contact form is short. The phone number is immediately visible. The next step is always obvious. Conversion isn't an accident; it's an outcome of applying behavioural psychology to page structure.
A professionally designed website ranks. The heading structure is logical and keyword-considered. Page titles and meta descriptions are written for search intent. Images carry descriptive alt text. There is a valid XML sitemap submitted to Google Search Console at launch. Internal links connect related pages in a way that makes sense to both visitors and search engines. Schema markup tells Google exactly what your business is, where it is, and what it offers.
A professionally designed website is also owned, not rented. There is no monthly platform fee. No templated design shared with thousands of other businesses. No code you cannot move, modify, or migrate. Every file is written specifically for your project and handed over in full at launch — with nothing held back.
This is the standard we hold every website to. Not as a marketing claim — as a verifiable, measurable checklist that we run through before anything goes live.
Why Templates and Page Builders Fall Short
Wix, Squarespace, and template-based sites serve a purpose — getting online cheaply and quickly. But for businesses serious about growth, they create a ceiling.
Every business using a template is building on the same structural DNA as thousands of other businesses. The code is bloated. The performance is mediocre. The design is compromised. And you're renting it forever.
Our bespoke website designs are built clean, from scratch, around your specific needs — with none of the compromise and none of the ongoing fees. The result is a faster, more distinctive, more convertible website that you own outright.
// Bespoke design (left) vs template platforms (right)
Why Businesses Choose Code360 for Website Design
20+ Years Industry Experience
Our designers and developers have been building websites commercially for over two decades across dozens of industries.
Business-First Thinking
We ask 'what is this page supposed to achieve?' before we ask 'what should it look like?' Strategy leads design.
Fixed-Price Transparency
You know the cost before we start. No hourly billing, no scope creep surprises, no hidden extras.
You Own Everything
No subscriptions, no page builders, no lock-in. Every file, every asset, every line of code belongs to you from day one.
Website Design FAQs
Straight answers to the questions we get asked most.
How much does website design cost in the UK?
How long does website design take?
What makes a good website design?
Will my website rank on Google after it's designed?
Can you redesign an existing website without losing my Google rankings?
Do I need a copywriter for my new website?
What happens if I want changes after the website launches?
Do you design websites for businesses outside Liverpool?
Have a question we haven't answered?
Get in touchLiverpool Website Design for Local Businesses
We're based in Liverpool (L14) and we understand the local business landscape. From Baltic Triangle start-ups to established firms across Merseyside and the Wirral — we know what Liverpool businesses need from a website.
If you're a Liverpool or Merseyside business looking for a website design company that combines local knowledge with professional-grade technical capability, we'd love to hear from you.
Let's Design a Website That Works for Your Business
Tell us what you're trying to achieve. We'll come back with a clear scope, fixed price, and honest timeline — no obligation.